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TASK: The first additional health insurance with a no-claims bonus is launched in the German market; reasonable calculated and with Swiss reliability that fulfills all expectations. A print campaign is intended to inform financial consultants about CSS products.
IMPLEMENTATION: The use of the suffix "li" to form diminutives is a highly
likable and distinctive characteristic of Swiss German. Combining this with
motifs that make monetary amounts appear very small resulted in a campaign
with a clear message: CSS offers Swiss reliability at a very favorable
CSS Versicherung AG
Philipp Heimsch, Jonas Ruch (Creative Directors), José A. Diego Ferreiro (Copywriter), Annette Petry (Art Director), Günther Philipp (Photographer)