Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Beiträgli / Print campaign

Beiträgli
Beiträgli

Discipline: Communication

Discipline: Communication

TASK: The first additional health insurance with a no-claims bonus is launched in the German market; reasonable calculated and with Swiss reliability that fulfills all expectations. A print campaign is intended to inform financial consultants about CSS products.
IMPLEMENTATION: The use of the suffix "li" to form diminutives is a highly
likable and distinctive characteristic of Swiss German. Combining this with
motifs that make monetary amounts appear very small resulted in a campaign
with a clear message: CSS offers Swiss reliability at a very favorable
price.

Client / Manufacturer

CSS Versicherung AG

CSS Versicherung AG
Vaduz, Liechtenstein

Design

Beaufort 8

Beaufort 8
Stuttgart, Germany

Philipp Heimsch, Jonas Ruch (Creative Directors), José A. Diego Ferreiro (Copywriter), Annette Petry (Art Director), Günther Philipp (Photographer)