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Philips Cons. site / Website

Philips Cons. site

Discipline: Communication

Philips Cons. site

Discipline: Communication

Philips Design has produced a really consumer-friendly website, which considers the shopper’s mentality at every step. The website allows you to go through the usual shopping process – from research, to products comparison and final purchase – and find everything you need quickly and simply. As an example, there is an useful “elimination tool” that allows you to specify the criteria you’re looking for and ideally ending up with your preferred product, a seamless experience created by using Adobe Flex technology. The website is visited by 71 million visitors, with content automation and design integrated in all 52 countries and 33 languages.

Client / Manufacturer

Philips

Royal Philips Electronics
Eindhoven, Netherlands

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Design

Philips

Philips Design
Eindhoven, Netherlands

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