Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Leica Camera / Corporate website

Leica Camera
Leica Camera

Discipline: Communication

Discipline: Communication

Leica is the brand of German Leica Camera AG, manufacturing renowned cameras, lenses and sport optics. The campaign target is to reposition the brand as less technological, more emotional, and establish it as a luxury brand among a broader audience of non-experts. The creative idea: offering users the opportunity to experience intensive moments at first-hand. Hence, on the website we tell a story: a story about intensive moments in the lives of four people. But since you can only watch the story through the eyes of the protagonists, their moments will be as intensive to you as they are to them.

Client / Manufacturer

Leica Camera

Leica Camera AG
Solms, Germany

GO TO PROFILE
Design

Scholz & Volkmer

Scholz & Volkmer GmbH
Wiesbaden, Germany

Dominik Lammer (Creative Direction), Carolina Cwiklinska (Art Direction) Carolina Cwiklinska, Susanne Schwalm, Ben Reubold, Hugo Göldner (Screendesign), Petra Esveld

GO TO PROFILE
Design

Scholz & Volkmer

Scholz & Volkmer GmbH
Wiesbaden, Germany

Sascha Kurfiss, Frank Thieme, Stefan Döring, Eva Kümml, Tim Sobczak, Claudia Bauer, Peter Post, David Gilbert, Natascha Becker, Christian Auth, Petra Esveld

GO TO PROFILE
Design

Scholz & Volkmer

Scholz & Volkmer GmbH
Wiesbaden, Germany

Dennis Baum, Sebastian Ludwig, Markus-Oliver Morgenstern, Christian Söllner, Ben Lukas Boysen, Rob Chiu, Patrick Weber, Carli Hermès, Petra Esveld

GO TO PROFILE