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Coca-Cola Zero Carrera Live Race / Live online game

Coca-Cola Zero Carrera Live Race
Coca-Cola Zero Carrera Live Race

Discipline: Communication

Discipline: Communication

The objective was to position the new product Coca-Cola Zero as a male counterpart for Coca-Cola light and to stage the product online. The core idea: control something happening in real life via the net. The topic: fast cars, pretty girls and online gaming, all of them match perfectly the interests of the young and male target group. In July 2007, users could take part in a real Carrera race via Internet. And this is how it worked: on working days from 5 p.m. to 9 p.m. users could register on www.cokezero.de, enter their user name and racing motto, keep track of their stand-by position, and then start racing man against man.

Client / Manufacturer

Coca-Cola GmbH

Coca-Cola GmbH
Berlin, Germany

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Design

Scholz & Volkmer

Scholz & Volkmer GmbH
Wiesbaden, Germany

Heike Brockmann (Creative Direction), Veysel Önder (Art Direction), Vanessa Mikoleit, Veysel Önder, Denise Rehwald (Screendesign)

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Design

Scholz & Volkmer

Scholz & Volkmer GmbH
Wiesbaden, Germany

Christoph Kehren, Rainer Eidemüller, Andreas Henke, Florian Finke, Peter Reichard, David Seibert, Andreas Jurkowitsch, Clemens Dopjans, Jörg Remy

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