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Coke DataViz / Online Tool

Coke DataViz
Coke DataViz

Discipline: Communication

Discipline: Communication

Coke DataViz is an online tool for the visualization of user behavior on the brand websites of The Coca-Cola Company. It aims to increase the effectiveness of online marketing activities for controlling and marketing by visualizing user behavior on the brand websites of Coca-Cola. Target: compression of data to knowledge, in order to create new interrelationships. Different user types are displayed as human figures with dynamic relations towards each other. The complex interrelations are presented in a clear manner; categories such as user activities or loyalty can be displayed in relation to each other and in chronological sequences.

Client / Manufacturer

The Coca-Cola Company

The Coca-Cola Company
Berlin, Germany

Design

Scholz & Volkmer

Scholz & Volkmer GmbH
Wiesbaden, Germany

Heike Brockmann(Creative Direction), Thorsten Voigt(Art Direction), Vanessa Mikoleit, Christoph Noe (Screendesign)

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Design

Scholz & Volkmer

Scholz & Volkmer GmbH
Wiesbaden, Germany

Björn Sternsdorf, Clemens Dopjans, Manfred Kraft, Marc Storch, Sabrina Guretzki, Jens Fischer

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