Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Kristallwelten / Website

Kristallwelten
Kristallwelten

Discipline: Communication

Discipline: Communication

The re-launch of Swarovski Crystal Worlds was carried out at the same time as the expansion of the Crystal Worlds theme park in Wattens/Tyrol. The result is an extraordinary web portal, which invites its visitors to take part in a crystalline tour full of interaction. The ten magic chambers, which were designed by prominent artists, have been completely reinvented for the Internet with elaborate flash animations. Lovingly created features impressively turn the fascination of Swarovski into a tangible experience on screen. Visitors can for example switch on their own web cams and be charmed by a crystalloscope.

Client / Manufacturer

D. Swarovski Tourism Services GmbH

D. Swarovski Tourism Services GmbH
Wattens, Austria

Design

Publicis Pixelpark

Elephant Seven
Hamburg, Germany

Claus Jacobsen, Joniel da Silva, Peter Montag, Oliver Viets, Adde Adesokan, Simone Eißrich, Moritz Bergmann, Christian Koop, Sten Friedrich

GO TO PROFILE