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Kristallwelten / Website


Discipline: Communication

Discipline: Communication

The re-launch of Swarovski Crystal Worlds was carried out at the same time as the expansion of the Crystal Worlds theme park in Wattens/Tyrol. The result is an extraordinary web portal, which invites its visitors to take part in a crystalline tour full of interaction. The ten magic chambers, which were designed by prominent artists, have been completely reinvented for the Internet with elaborate flash animations. Lovingly created features impressively turn the fascination of Swarovski into a tangible experience on screen. Visitors can for example switch on their own web cams and be charmed by a crystalloscope.

Client / Manufacturer

D. Swarovski Tourism Services GmbH

D. Swarovski Tourism Services GmbH
Wattens, Austria


Digitas Pixelpark

Elephant Seven
Hamburg, Germany

Claus Jacobsen, Joniel da Silva, Peter Montag, Oliver Viets, Adde Adesokan, Simone Eißrich, Moritz Bergmann, Christian Koop, Sten Friedrich

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