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G+J Jahresbericht 2007 / Annual report

G+J Jahresbericht 2007
G+J Jahresbericht 2007

Discipline: Communication

Discipline: Communication

The G+J Annual Report is mainly used for positive image-building purposes.
In addition to economic figures, the report spotlights the varied activities
of the international media house. In-depth reports and a lavish, often
surprising photo language offer insights into the group's entrepreneurial
projects and its growing corporate social responsibility activities. In line
with its motto "Expand your Brand", Gruner + Jahr pushed ahead in 2007 with
the further development of strong G+J brands in new media channels. An
animated online version of the annual report was published for the first
time in 2007. Online videos, slide shows and interviews bring the print
version to life. Its integration into the corporate website
www.guj.de/e-annual2007/ leads to constantly updated links to the corporate
world and to the individual G+J brands and media. Haptically and visually,
the "Expand your Brand" motto is picked up in gate folders and electronic
fold-outs containing the various online offerings. The print version, which
is published in German and English, comes complete with a DVD of the offline
version of the e-annual.

Client / Manufacturer

Gruner + Jahr

Gruner + Jahr AG & Co KG
Hamburg, Germany

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Design

Gruner + Jahr

G+J Corporate Media GmbH
Hamburg, Germany

Birte Kleinebenne (Objektleitung)

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Design

claim Agentur für Medienkonzepte und Gestaltung GmbH

claim Agentur für Medienkonzepte und Gestaltung GmbH
Hamburg, Germany

Ilga Tick (Konzeption, Artdirection), Matthias Welker (Konzeption)