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Corporate Design / Relaunch
Sal. Oppenheim is one of the largest independent private banks in Europe.
The communications objective: Further development of the existing corporate
design in consideration of the realignment of the group and the newly
defined positioning attributes. The claim of being an integrated asset
management and investment bank needed to be visualized. The new appearance
of the Sal. Oppenheim Bank is designed to combine both the exclusivity and
character of a private bank and the strength and performance of a major
international bank or investment bank.
Target groups: Existing clients, potential clients, employees.