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Emotional Landscape / Stand design

Emotional Landscape
Emotional Landscape

Discipline: Interior Architecture

Discipline: Interior Architecture

Grundig’s brandscape documents the image of Grundig as a dynamic and modern A-brand in the area of Consumer Electronics. The concept of the emotional landscape focuses on liveliness and dynamic with a clear focus on the staging of products and innovations. Therefore the architectural instruments of a landscape create free space. Its only form giving elements are white, oversized sticks, which create a futuristic landscape in which products and innovations are embedded. In this landscape the customer is integrated actively as a protagonist.

Client / Manufacturer


Grundig Intermedia GmbH
Nürnberg, Germany

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D'art Design Gruppe GmbH

Neuss, Germany

Jochen Höffler, Dominik Hof, Guido Mamczur

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