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MVV Energie Geschäftsbericht 2006/2007 / Annual report

MVV Energie Geschäftsbericht 2006/2007
MVV Energie Geschäftsbericht 2006/2007

Discipline: Communication

Discipline: Communication

The "move" program is aimed at changing the corporate culture of MVV. The
German acronym move stands for courage (Mut), openness (Offenheit), change
(Veränderung) and success (Erfolg). move refers to the movement brought
about by changing the corporate culture. The images in this annual report
present some examples of the company's commitment to promote young people
and upcoming talent; integrated into the images are the red letters M - O -
V - E. The statement below explains the logical connection. Every image
signifies the beginning of a chapter which is also identified by a
transparent red page. The caesura created by the color signal is also
accentuated by the feel of the material. Otherwise the inside pages are
dominated by the color white: The color design in red, cyan, silver and
black is minimalist and serves to enhance legibility. It completely foregoes
decorative elements. This exclusive focus on content as the essential
feature is already announced on the cover page, which is almost entirely
white with the oversized figure of the year in a blind stamp on a lacquered
high gloss surface.

Client / Manufacturer

MVV Energie AG

MVV Energie AG
Mannheim, Germany


745 Agentur für Gestaltung

745 Agentur für Gestaltung
Düsseldorf, Germany

Anja Patricia Helm