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In developing the new design the aim was to step out into public view in an assertive and concise manner while remaining neutral in respect of the corporate designs of our clients. The corporate design is based on the concept of the "cloud of ideas". It stands for the diversity of our activities, on which we draw in developing a specific design, as well as for the concurrence of all the disciplines involved in the creative process. The concept of the "cloud of ideas", which is implemented as a rotating bar animation in interactive applications, creates the visual core of the design: an individual black bar.
KMS TEAM GmbH
Knut Maierhofer, Michael Keller, Christoph Rohrer, Patrick Märki, Bruno Marek, Till Bergs, Bernd Müller, Christina Baur