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SIEMENS / Hot water

SIEMENS
SIEMENS

Discipline: Interior Architecture

Discipline: Interior Architecture

SIEMENS – Hot water. Industry professionals visiting the ISH: plumbers, planners, and traders in bathroom. The ISH is the most significant international trade fair and the most important platform for our SIEMENS hot water appliances department. The aim was to free the water heating field from its soberness and technical coolness by unleashing the emotionality felt by the consumer for the end product “hot water”. What is more suggestive than to describe hot water by means of cozy, soft, clean, white, terry toweling! Terry toweling in unusual variety and shapes: umpteen rolled up towels, colossal towel stacks and huge terry toweling snails.

Client / Manufacturer

BSH Hausgeräte GmbH / Brand Siemens

Siemens-Electrogeräte GmbH
München, Germany

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Design

BSH Hausgeräte GmbH / Brand Siemens

Siemens-Electrogeräte GmbH
München, Germany

Richard Weidenbach (Director Marketing/Communication), Cindy Böhm (Trademarketing/Communication)

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Design

Dorten GmbH

Dorten GmbH
Stuttgart, Germany

Arwin Hambasic (CD + Design), Guido Negenborn (Design), Jörg Bauer (Art Direction)