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SIEMENS Hot water. Industry professionals visiting the ISH: plumbers, planners, and traders in bathroom. The ISH is the most significant international trade fair and the most important platform for our SIEMENS hot water appliances department. The aim was to free the water heating field from its soberness and technical coolness by unleashing the emotionality felt by the consumer for the end product hot water. What is more suggestive than to describe hot water by means of cozy, soft, clean, white, terry toweling! Terry toweling in unusual variety and shapes: umpteen rolled up towels, colossal towel stacks and huge terry toweling snails.
Richard Weidenbach (Director Marketing/Communication), Cindy Böhm (Trademarketing/Communication)
Arwin Hambasic (CD + Design), Guido Negenborn (Design), Jörg Bauer (Art Direction)