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BMW-web.tv / Branded Entertainment


Discipline: Communication

Discipline: Communication

BMW-web.tv is an international video portal that was launched at the 62nd International Motor Show in Frankfurt. The brand portal offers nine different categories and reports on subjects such as current technologies, motor sport, new vehicles and events. The “International Entertainment Magazine“ involves its users in the programming by means of interactive Web 2.0 features such as ratings, tagging, tag clouds and embedding codes. Completed by an innovative navigation, clever search filters and a high quality, the clear design does not focus too much on BMW.

Client / Manufacturer

BMW Group

BMW Group
München, Germany

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denkwerk gmbh
Köln, Germany

Jochen Schlaier (Executive Creative Director), Sandra Griffel (Creative Director), Jörg Heinzelmann (Art Director)

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