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Armstrong DLW / Trade fair stand

Armstrong DLW
Armstrong DLW

Discipline: Interior Architecture

Armstrong DLW
Armstrong DLW
Armstrong DLW
Armstrong DLW
Armstrong DLW

Discipline: Interior Architecture

Armstrong is one of the world’s leading manufacturers of floor surfaces. The Armstrong exhibition stand is a visually impressive display of the broad diversity of its product range and color palette. The stand, which is open to three sides, is designed as a communication platform. Above hangs a veritable explosion of floor coverings of DLW Luxury Vinyl, DLW Vinyl, DLW Fibrebonded and DLW Linoleum: 260 different floor materials on 130 panels aligned on 20 radial axes. The effect is that of a dynamic canopy of products – which is close enough to grasp yet far away enough to admire their excellent vantage effects. Exciting perspectives, ingenious overlays of different colors and materials transform a visit to the stand into a visual voyage of discovery through Armstrong’s product portfolio. The stand itself resembles a stage, which is contained by storage space and a catering kitchen at the rear, and pullout panels integrated into the rear wall, upon which the collections can be viewed at close quarters. The bar serves as a communication area. Its large, elliptical form provides an additional, attractive focal point and makes a spacious and inviting impression.

Client / Manufacturer

DLW Flooring

Armstrong DLW AG
Bietigheim-Bissingen, Germany

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Design

Ippolito Fleitz Group – Identity Architects

ippolito fleitz group
Stuttgart, Germany

Peter Ippolito, Gunter Fleitz, Tim Lessmann, Sherief Sabet, Lena Nöh, Anne Schädlich, Silke Hoffmann

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