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Deutsche Mozartstadt Augsburg / Urban branding

Deutsche Mozartstadt Augsburg

Discipline: Communication

Deutsche Mozartstadt Augsburg

Discipline: Communication

In order to position the "German Mozart City of Augsburg" as an accepted
term, the icon of Mozart and its historical relationship to the city had to
be visually transferred to the present. To this effect, Mozart is
represented by masks and his works by copperplate prints of instruments. In
the picture, citizens are thus transformed into Mozart and a spinet at a
picnic is just as natural as a clarinet in the marketplace. This combination
of authentic everyday life and symbolically staged highbrow culture can be
applied both broadly and to specific requirements. The image style creates
its own momentum on city streets and in the media.

Client / Manufacturer

Kulturamt der Stadt Augsburg

Kulturamt der Stadt Augsburg
Augsburg, Germany


KW Neun Grafikagentur

KW NEUN Grafikagentur
Augsburg, Germany

Artur Gulbicki, Nelli Zwirner, Christoph Sauter

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