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"Just developed". Two photo folders made of cardboard, each with five of
the latest Audi A5 and S5 contact prints on glossy paper. Folded into an
accordion leaflet, the back pages inform readers of important facts
regarding the sporty coupé in the style of a news ticker. The second phase
of the mailing forms an endless accordion leaflet that illustrates a 24-hour
day. During the day, the reader sees the shape, elegance and character of
the Audi A5 out on a drive. Upon opening the perforation, the energetic Audi
S5 comes to life. The arrival at dawn concludes the circle of a 24-hour
"Vorsprung" (competitive edge).
Erste Werbeagentur GmbH & Co. KG