Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

The Suzuki Brand / Book

The Suzuki Brand
The Suzuki Brand

Discipline: Communication

Discipline: Communication

"This is the Suzuki Brand" is the brand and design book of the Suzuki Motor
Corporation. The simple yet radical corporate design developed for the
company's motorcycle, automobile and marine divisions has been documented in
these three volumes. Instead of detailed instructions, the reader finds five
simple design rules developed by the Sven Voelker Studio in Berlin. The
package also includes a documentary film about the making of the Suzuki
corporate design.

Client / Manufacturer

Suzuki Motor Corporation

Suzuki Motor Corporation
Hamamatsu, Shizuoka 432-8611, Japan

Design

Sven Voelker Studio

Sven Voelker Studio
Berlin, Germany

Prof. Sven Voelker, Nils Voelker