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The Paradis3 Motel classic campaign to launch PlayStation3 is transferred into a three-dimensional space. The task is to create a visual context intertwining rational brand messages with an emotional experience. The solution? A style guide for all below-the-line-measures. It adapts typical, characteristic features of the classic campaign and thus ensures an authentic and innovative realization of the campaign content. More than 185,000 visitors immersed themselves in the world of entertainment sampling the new games and features to their hearts content. Just during the trade fair the stand is awarded a prize for the best design.
Sony Computer Entertainment Deutschland
Uniplan GmbH & Co. KG