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The target was, to identify the Uptown clearly as the corporate headquarters of o2 Germany and thus associate the initially neutral building inseparably with the o2 brand. Serving as the first point of contact with the company, the reception area received special attention. The eye-catching feature here is the "pixelated" cover of the building's core, onto which texts and image sequences, associated with the brand, are projected. Derived from the "media cloud" of the tradeshow exhibition stands, this cover through the synchronization of LED technology and fluorescent tubes forms the visual center of brand communication in the lobby.
o2 (Germany) GmbH & Co. OHG
Michael Keller, Christoph Rohrer, Birgit Vogel, Wahan Mechitarian, Anders Herwig, Daniel Heckle, Christina Steinmetz
jangled nerves GmbH