Messe Stuttgart / Signage system

A multilingual hubbub, a colorful sound: the visitor’s mood is set for the exhibition and for new company. The signage system guides him to the right place. And to make the walk seem shorter, it’s entertaining, too: bright flags are greeting outside and rainbow-striped signs and big colored walls accompany the guests inside. The combination of colors and characters creates an identity for the location and for the trade fair company. The sound of colors corresponds colorful wallpaper, which eases the comprehension of information. The coding of various destinations works subliminally: pink leads to the conference centre, green to the exits, red to the exhibition halls.