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Löcher / Poster campaign

Löcher
Löcher

Discipline: Communication

Discipline: Communication

On occasion of the ANUGA (German Food Fair) in Cologne, the outstanding
characteristics of Leerdammer needed to be communicated to the target group
in order to establish a strong brand image that stands out among countless
other varieties of cheese: A unique flavor and characteristic holes.

Client / Manufacturer

Bel Deutschland GmbH

Bel Deutschland GmbH
Taufkirchen, Germany

Design

Y&R Germany

Y&R Germany
Frankfurt a. M., Germany

Uwe Marquardt (Creative Director) , Monika Spirkl (Art Director), Christian Daul (Copywriter), Marion Lakatos (Agency Producer)

Design

Marc Wuchner Fotografie

Marc Wuchner Fotografie
Frankfurt a. M., Germany