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On a five-year cycle, wood product manufacturer EGGER bundles products in the decorative material business area into a so-called collection. The ZOOM® collection needs to be established in the international markets of the EGGER Group. A concise product brand image needs to be created. Visual development is inspired by the guiding philosophy of the collection putting things into focus. A close look (iris of the eye), technical competence and the source of all EGGER products (cross-section of a log) lead to a harmonious logo suitable for all media.
FRITZ EGGER GmbH & Co.
St. Johann / Tirol, Austria
Volker Pook, Romy Korndörfer