ZX1 / Mobile phone interface

Asus-Lamborghini, ZX1, aims for the high-end and fashion-conscious consumer. The concept of ZX1 is inspired by the dynamic and stylish Lamborghini brand. Echoing the classic editions to the Lamborghini, the GUI is encased in symbolic colors. Exclusively, by subtly transforming car’s interior elements into visual language with 3D effects, the connection with Lamborghini can directly be found on the device, thereby creating a real-driving atmosphere and getting the user in the mood when the user operates ZX1. Besides, buttons that emerge according to functions based on their usability through touch and interaction create a familiar and tangible UE.