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wu-mu noodles / Packaging

wu-mu noodles
wu-mu noodles

Discipline: Communication

Discipline: Communication

The Genetically Reengineered Wu-Mu Noodles
Wu-Mu Noodles, in mixed Japanese styles,
We insist on grilling with bamboo charcoals and absolutely “no deep-frying”.
For years we have stood as the No. 1 brand. In the process of image renewal, we worked to save the elements consumers identify with for years and convey the image of upgrade and quality. Thus, the old logo stays conveying the traditional warm feeling of “Mother cooking a bowl of hot and healthy noodle for her child”. The Japanese pleads form a cohesive theme and the package is upgraded into the Lohas style.

Client / Manufacturer

Proad

Proad Identity
Taipei, Taiwan

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Design

Proad

Proad Identity
Taipei, Taiwan

Jennifer Tsai, Jay Chang

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