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MINI Catwalk / Trade-fair stand IAA 07

MINI Catwalk
MINI Catwalk

Discipline: Interior Architecture

Discipline: Interior Architecture

The MINI trade-fair stand at the IAA 2007 focused on the world premiere of the MINI Clubman. A brand staging was developed that hinged on stylish orchestration of the themes of art, fashion and clubbing to appeal to the trend setters from post-Modern milieus, the main MINI target group.

Client / Manufacturer

BMW Group

BMW Group
München, Germany

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Design

BMW Group

BMW Group
München, Germany

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Design

MEIRÉ UND MEIRÉ GmbH & Co. KG

Meiré und Meiré
Köln-Ehrenfeld, Germany

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