Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Quatsch dich leer / Contest

Quatsch dich leer
Quatsch dich leer

Discipline: Interior Architecture

Discipline: Interior Architecture

The task: develop an event that focuses on T-Mobile's flat rates and that is viral enough. The idea: since viral marketing is based on "story telling", we had to create a story that fits to flat rates and is catchy enough to be viral. The solution: the “chat till you drop” contest. The "QDL"-contest was a competition in continuous talking, which took place in 4 cities. Teams of two should chat non-stop for as long as possible. Whoever took a break of 10 seconds was disqualified. The last team that was still talking won 10.000 Euro. The strategy: spreading a message exclusively through weblogs.

Client / Manufacturer

T-Mobile Deutschland GmbH

T-Mobile Deutschland GmbH
Bonn, Germany

Design

webguerillas GmbH

webguerillas GmbH
München, Germany

Lisa Lupperger, David Eicher, Sandra Thoms, Martin Nothhelfer