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The task: develop an event that focuses on T-Mobile's flat rates and that is viral enough. The idea: since viral marketing is based on "story telling", we had to create a story that fits to flat rates and is catchy enough to be viral. The solution: the chat till you drop contest. The "QDL"-contest was a competition in continuous talking, which took place in 4 cities. Teams of two should chat non-stop for as long as possible. Whoever took a break of 10 seconds was disqualified. The last team that was still talking won 10.000 Euro. The strategy: spreading a message exclusively through weblogs.
T-Mobile Deutschland GmbH
Lisa Lupperger, David Eicher, Sandra Thoms, Martin Nothhelfer