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AntiFraudSolutions / Campaign against white-collar crime


Discipline: Communication

Discipline: Communication

Fraud encompasses all forms of modern white-collar crime. In response to
this threat faced by many companies, PwC offers an extensive service package
to prevent, detect, investigate and combat white-collar crime. The
advertising campaign developed by Gingco.Net for these services was an
antibody strategy: AntiFraudSolutions as a remedy for fraud. According to
this strategic direction, all of the media featured a pharmaceutical look:
Ads made to look like warnings, promotions designed to look like medications
and brochures in the style of glossy pharma literature.

Client / Manufacturer

PricewaterhouseCoopers AG

PricewaterhouseCoopers AG
Frankfurt a. M., Germany



Gingco.Net Zweite Werbeagentur GmbH & Co. KG
Braunschweig, Germany

André Berkmüller

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