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Fraud encompasses all forms of modern white-collar crime. In response to
this threat faced by many companies, PwC offers an extensive service package
to prevent, detect, investigate and combat white-collar crime. The
advertising campaign developed by Gingco.Net for these services was an
antibody strategy: AntiFraudSolutions as a remedy for fraud. According to
this strategic direction, all of the media featured a pharmaceutical look:
Ads made to look like warnings, promotions designed to look like medications
and brochures in the style of glossy pharma literature.
PricewaterhouseCoopers AG
Frankfurt a. M., Germany
Gingco.Net Zweite Werbeagentur GmbH & Co. KG
Braunschweig, Germany
André Berkmüller