Sign up for
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
Fraud encompasses all forms of modern white-collar crime. In response to
this threat faced by many companies, PwC offers an extensive service package
to prevent, detect, investigate and combat white-collar crime. The
advertising campaign developed by Gingco.Net for these services was an
antibody strategy: AntiFraudSolutions as a remedy for fraud. According to
this strategic direction, all of the media featured a pharmaceutical look:
Ads made to look like warnings, promotions designed to look like medications
and brochures in the style of glossy pharma literature.
Frankfurt a. M., Germany
Gingco.Net Zweite Werbeagentur GmbH & Co. KG