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Reflexionen / Calendar


Discipline: Communication

Discipline: Communication

The aim of this limited edition calendar was to show the VW Phaeton in
symbiosis with the cultural environment of Dresden, where it is
manufactured. This was done by capturing the Phaeton in special locations in
and around Dresden. The locations are visible as reflections on the surfaces
of the car, which turns the product itself into a canvas for an unusual
aesthetic quality. Locations were selected to portray a broad range of
Dresden's art and culture, its tradition and modernity, creating a varied
and exciting overall image.

Client / Manufacturer

Automobilmanufaktur Dresden GmbH

Automobilmanufaktur Dresden GmbH
Die Gläserne Manufaktur
Dresden, Germany



Gingco.Net Erste Werbeagentur GmbH & Co. KG
Braunschweig, Germany

Barbara Geising

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