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To create a new brand of wholesome, fresh chilled soups for Germany, where there is currently no such commercial product in the market.
Yes Please brand name supported by filling you with happiness and good food for busy people straplines. The identity uses hand drawn character illustrations, typography and emotive language thats always contained in the tummy to communicate the comfort and yumminess of the product.
German men and women 30+ who have busy lives (particularly working mothers).
Yes Please Soups
Williams Murray Hamm
London, United Kingdom
Garrick Hamm, Clare Sheffield, Martin Haake, Kate Spence