Take this dance / personalized musicvideo

Music is no longer consumed primarily via television, rather via the internet. The expectations of internet users are different – individualization is the keyword, corresponding to both a change in societal focus. In particular, a demand for “user-generated content” has emerged. The resulting content satisfies many users, although usually does not correspond to the quality provided by professionally-produced content. The diplomathesis combines for the first time the medium musicvideo with Web2.0, by passively involving the user on the base of external datasources. Through this personalization he gets the opportunity to be a part of the story.