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This is a digital camera, basing upon a new kind of data storage. The Photographic Memory uses an intuitive way to save your pictures. The digital Mindmap devides different folders in a logic way, starting from one center point, spreading out into different, related folders. This structure allows you to use this device not only to take pictures of your vacations, it gives you the opportunity to extend your brain-memory by taking pictures of road maps, timetables or receipts of your favourite meals. The interface allows you to navigate thru this Mindmap by flying over it and zooming in and out.