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My topic for my certificate in fashiondesign on the fh hannover is to modernize a menswear- kollektion named by atelier torino. The most clients of the brand are 35 until 55. The statement of atelier torino is mostly classic and tradtionell. Inspiration for image and fashion is the italien film director Fellini. The brand and the collektion needs a new deliver. A up to date casualwear-kollektion beside the exist produkts of suits and jackets are the destination.
Image and Kollektion should have the same authentic and modern statement. Finally this brand and the new kollektion have to convice in a shop in shop-system between all competitors.