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I made research about Tetrapak packages. I pay attention to what gives a sense of direction about packages to users. I realized that generally graphic design on the package gives information about directions. Afterwards, I designed conceptual package IRazimu which has special form. Apart from its graphics, IRazimu gives a sense of floor -bottom- direction, usage direction, holding direction and drinking direction by using its form language. Unlike common shapes of tetrapak packages, It immediately dazzles costumers eyes in the shelf. In addition, there is no waste tetrapak paper left, despite it has a complex shape.
Instructor Nazmiye OZTURK