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foodmiles packagings / awareness packaging

foodmiles packagings
foodmiles packagings

This packaging helps the consumer know, at first sight, where the fruits and vegetables he/she is buying come from. This packaging emphasizes in an obvious way the country of origin of the product so people can limit the transport pollution of what they consume whithout struggling, trying to find an information usually hidden in the bottom corner of the pack. The materials and inks are environmental friendly, and a feedback is given to the consumer inside the pack to let him/she know how he/she helped the environment by buying this product.

University

University of the arts of london

University of the arts of london
london, United Kingdom

Ben Hughes - course director

Design

, isabelle

, isabelle
london, United Kingdom