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Precious and clear, reduced to the essentials. The Scandinavian brand Crème Bonjour turns an ordinary spread into a sophisticated gourmet product. The design underscores the high quality standards, with simple shapes and coloring to make way for the presentation of the recipes. The challenge was to convey the naturalness, freshness, conciseness and depth of focus of the product photography on the plastic packaging in a way that was previously only seen in cook books.
Unilever Deutschland GmbH
Brand Union Germany GmbH
Annette Herzel, Elke Pietzsch