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Crème Bonjour Deluxe / Cream cheese

Crème Bonjour Deluxe
Crème Bonjour Deluxe

Discipline: Packaging

Discipline: Packaging

Precious and clear, reduced to the essentials. The Scandinavian brand Crème Bonjour turns an ordinary spread into a sophisticated gourmet product. The design underscores the high quality standards, with simple shapes and coloring to make way for the presentation of the recipes. The challenge was to convey the naturalness, freshness, conciseness and depth of focus of the product photography on the plastic packaging in a way that was previously only seen in cook books.

Client / Manufacturer

Unilever Deutschland GmbH

Unilever Deutschland GmbH
Hamburg, Germany

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Design

Brand Union Germany

Brand Union Germany GmbH
Hamburg, Germany

Annette Herzel, Elke Pietzsch

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