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Who needs the power a chocolate bar? Men who work really hard or work with a shovel on a building site.
But to open a chocolate bar, by gently tearing away the wrapper, doesnt look very masculine. This most masculine of all chocolate bars, needs help to achieve this. It needs some kind of application to convert the opening technique, into an acceptable masculine ritual.
By adding a very cost effective injection moulded component, the Snickers packaging can then be opened like a beer bottle. The plastic lid has a predetermined breaking point to open the bar, after striking it on an edge. Thus gaining immediate access to the chocolate content
Universität Duisburg Essen
Prof. Thomas Rempen
Dipl. Des. Uwe Stoklossa
Dipl. Des. Gunter Liermann