Open your eyes. / Campaign poster

Have you ever looked at the missing child ad carefully? Parents with the missing children have not only lost their children, but are suffering from the lack of attentions they receive from us and today\'s societies as well. From the thought that just a little bit more of care can be the hope to securing the precious family, I symbolized the confrontation between ‘concern’ and ‘unconcern’ as a person’s eye. Approximately 5,000 pictures of each opened eye and closed eye has formed a shape of a child both laughing and crying. Two images are compared to show how a missing child’s future can be changed by people\'s interest and effort.