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Vespas, parkas and the famous blue-white-red target sign were and are the trademarks of a youthculture called Mod. In the todays street scene Mods are no more visible, but there still exists a relevant number of people who chose the Mod style as their special way of life. A glance at the past, present and future of a subculture, which effective revolutionised the fashion and pop culture till today. What Mod really is below vespas, parkas and rockers and how it advanced to a stylish lifestyle. We are the Mods! Hardcover-book with printed linen and book-jacket, Paper Munken Lynx 130 g/m2, Size 205x240 mm, 288 pages, with music cd
FH Hannover / Fakkultät III
Prof. Walter Hellmann / Dipl.-Des. Lucy Conrad
herzblut / Kommunikationsgestaltung