Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

retrovisionmodernism / Editorial /Book

retrovisionmodernism
retrovisionmodernism

Vespas, parkas and the famous blue-white-red target sign were and are the trademarks of a youthculture called Mod. In the today’s street scene Mods are no more visible, but there still exists a relevant number of people who chose the Mod style as their special way of life. A glance at the past, present and future of a subculture, which effective revolutionised the fashion and pop culture till today. What Mod really is – below vespas, parkas and rockers – and how it advanced to a stylish lifestyle. We are the Mods! Hardcover-book with printed linen and book-jacket, Paper Munken Lynx 130 g/m2, Size 205x240 mm, 288 pages, with music cd

University

FH Hannover / Fakkultät III

FH Hannover / Fakkultät III
Hannover, Germany

Prof. Walter Hellmann / Dipl.-Des. Lucy Conrad

Design

herzblut / Kommunikationsgestaltung

herzblut / Kommunikationsgestaltung
Hannover, Germany

Carolin Strothe