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The brandvision of \"Move Club\" is the creation of an online community that brings together people interested in dancing. It promotes the growth of the dancing-scene as a communication platform.
The target group of dancing-enthusiastics consists of equal parts of boys and girls at the age of 12 to 28. In order to get accepted by the scene, it is necessary to realize the brand value with the following issues: class, lifestyle, comunication, creativity, inspiration and information
Because of the affinity to fashion and trends of the target group, it is important to develop a modern design that mediates exclusiv.
Prof. Hanno Baethe