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My Task: giving Amicelli a packaging which is adequate to its target audience. The packaging is supposed to personify the desire which every sex and the city viewer has: the desire for luxury, femaleness, jauntiness, beauty, enjoyment and decadency.
My packaging should remind of other packaging from areas one connects with these attributes as for example perfume.
Along the lines of Marilyn Monroes diamonds are a girls best friend my packaging transforms to a unique crystal.
Prof. Thomas Rempen