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a girl’s best friend / new packaging for amicelli

a girl’s best friend
a girl’s best friend

My Task: giving Amicelli a packaging which is adequate to its target audience. The packaging is supposed to personify the desire which every “sex and the city” – viewer has: the desire for luxury, femaleness, jauntiness, beauty, enjoyment and decadency.
My packaging should remind of other packaging from areas one connects with these attributes as for example perfume.
Along the lines of Marilyn Monroe’s “diamonds are a girl’s best friend” my packaging transforms to a unique crystal.


Universität Duisburg-Essen

Universität Duisburg-Essen
Kunst und Design
Essen, Germany

Prof. Thomas Rempen


Johannes Neusel

Johannes Neusel
Essen, Germany