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Pretending Clock / Clock

Pretending Clock
Pretending Clock

Cuckoo clock portrays one object’s true value against its acknowledged value.
Beneath a clock’s splendid covering, is the mere machine that functions the clock. Even though a clock may be old and beaten, it operates as efficiently as an expensive ‘Pretending Clock’ would.
The‘Pretending Clock’ represents an overflow of luxurious superficiality that has come to define our ostentatious culture.
By placing an old, worn-out clock on the pretending clock, the magnifier will make the hands of the clock appear much larger, making it seem like a wall clock.

University

hongik university product design

hongik university product design
Seoul, South Korea

Prof. Yang,Young-wan/Lee,Sang-hoon

Design

hongik university product design

hongik university product design
Seoul, South Korea