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g[r]own / corporate design


g[r]own is a visionary design concept based on a unique fashion collection which combines fleece fabric with real organic cress. The cress is grown on velcro patches, which can be apllied to the fashion items to create an indivisual look.
This fashion collection was the source to the design of a corporate design and logo, as well as a g[r]own-store design concept, which provides a sales and a gastronomy area which offers cress based snacks.


HBK Braunschweig

HBK Braunschweig
Braunschweig, Germany

Prof. Regina Henze, Prof. Klaus Paul


HBK Braunschweig

HBK Braunschweig
Braunschweig, Germany

Sina Chojnacki, Sabine Melis