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With illustrates a new way of handling flowers, transforming from an ordinary flower wrapper, or envelope, into a vase when it is folded.
Giving flowers is traditionally known as an expression of love. However, many people, especially those from the younger generation, do not own vases. With is a simple solution, which allows the protective wrapper, or envelope, of the flowers to be easily turned into a vase.
With is made from single die-cut rubber sheet. Therefore, it is extremely cost-efficient and easy to produce. Its essence lies not in its new form, but in its fresh method of giving flowers.
Parsons the New School for Design
New York, United States
Hideaki Matsui, Naoto Ishizuka, Kiyotaka Watanabe