Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

with / flower vase / flower wrapper


With illustrates a new way of handling flowers, transforming from an ordinary flower wrapper, or ‘envelope’, into a vase when it is folded.

Giving flowers is traditionally known as an expression of love. However, many people, especially those from the younger generation, do not own vases. With is a simple solution, which allows the protective wrapper, or ‘envelope’, of the flowers to be easily turned into a vase.
With is made from single die-cut rubber sheet. Therefore, it is extremely cost-efficient and easy to produce. Its essence lies not in its new form, but in its fresh method of giving flowers.


Parsons the New School for Design

Parsons the New School for Design
Product Design
New York, United States

Hideaki Matsui, Naoto Ishizuka, Kiyotaka Watanabe