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New society structures require new basic approaches in the field of Corporate Designs. The network if_then opted for a uniform appearance to strengthen the visibility of the individual through the community. For this purpose a generative design mark was developed. The establishment of a generative design mark allows to generate personalized and individual signs, which are easily associated to a certain class of design mark and therefore to a certain community. After a certain stated regulation every member of if_then received his own design mark his own graphical identity. The jury: good idea that has been realized in an innovative and colorful way.
Hochschule für Künste Bremen