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My concept is based on the simple idea not to produce ready-made apparel, but to include the buyer himself in the process of manufacturing. Instead of buying a robe, jacket or trousers, the buyer will receive a piece of cloth, imprinted with the sewing patterns of a whole collection. This will provide him with the possibility to add value to the final product. Instead of paying someone unknown to do the job, the client shall delight in owning a product that would not exist without his or her personal contribution.
Worldwide sales is planned to be exclusively don via vending machines, like we know the for snacks or beverages in public space