Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Eine Zeitreise durch das alte China / typography, Fontdesign

Eine Zeitreise durch das alte China
Eine Zeitreise durch das alte China

It should be a font that can be easily read and understood by Europeans on the one hand, but that appears with its connotation of the elements of Chinese typography and calligraphy exotic and exciting yet flattering and pleasing to the eye of
Europeans on the other. These fonts or font groups can be integrated into the conventional
visual tools in European mass media with a view to advertising Asian products and services in an appealing and effective way in Europe. It offers a wide spectrum of application, ranging from tourist flyers, product design and TV spots to PR and CI for Asian corporations.

University

Bauhaus-Universität Weimar

Bauhaus-Universität Weimar
Weimar, Germany

Chen Pu

Design

Bauhaus-Universität Weimar

Bauhaus-Universität Weimar
Weimar, Germany

Chen Pu