Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Alnatura Sélection / Premium range

Alnatura Sélection
Alnatura Sélection

Discipline: Packaging

Discipline: Packaging

Alnatura Sélection is a premium Alnatura brand product line, consisting of over 700 biological private brand products such as cereal, chocolate, and other sweets. With nearly 40 stores, Alnatura is the market leader among biological supermarket chains. The purpose of the design is to combine a number of different aspects that define this product line: Primarily, the series communicates the claim of premium products and highlights the fact that they are 100 percent biological. Alnatura Sélection represents an independent line implemented in a variety of product categories, but nevertheless reflects the fact that it belongs to the Alnatura umbrella

Client / Manufacturer

Alnatura Produktions- und Handels GmbH

Alnatura Produktions- und Handels GmbH
Bickenbach, Germany


Eberle GmbH Werbeagentur GWA

Eberle GmbH Werbeagentur GWA
Schwäbisch Gmünd, Germany

Eberle Brand Design