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Konzept_In Motion / Fashion and accessoires packaging

Konzept_In Motion
Konzept_In Motion

Discipline: Packaging

Discipline: Packaging

The creation of packaging for an international designer: A youthful fashion line for people on the move. The packaging is made of sturdy, matte-coated card in an asymmetric design. The active character of the packaging is enhanced by special photography techniques. Our choice of a square matrix as the central element was influenced by the contemporary design found in magazines or TV formats. The inverse-reverse mechanism allows a straightforward affiliation to male or female. Color combinations vary with seasonal collections. Product information is placed on the sides.

Client / Manufacturer

Scholz & Friends

Scholz & Friends NeuMarkt GmbH
Hamburg, Germany

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Design

Scholz & Friends

Scholz & Friends NeuMarkt GmbH
Hamburg, Germany

Sandra Bock, Jana Hackmann, Holger Rocker, Sven Jarck

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