Konzept_In Motion / Fashion and accessoires packaging

The creation of packaging for an international designer: A youthful fashion line for people on the move. The packaging is made of sturdy, matte-coated card in an asymmetric design. The active character of the packaging is enhanced by special photography techniques. Our choice of a square matrix as the central element was influenced by the contemporary design found in magazines or TV formats. The inverse-reverse mechanism allows a straightforward affiliation to male or female. Color combinations vary with seasonal collections. Product information is placed on the sides.