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One sheet of die cut polypropylene holds together three mudguards plus the mounting elements. We have created an expressive but minimalist and innovative package with a minimum of material transformations (die cut + printing) and by taking advantage of the material qualities (flexible, sturdy, semi-transparent). It follows the form of the product without adding extra volume. There is synergy between packaging and product. In the shop,
it is presented from the front so it doesn't take up much space. The curved sides hold information and invite customers to feel and discover the product. Made from a single material, this is recyclable lightweight packaging.
Séverine Platteau, Bart Vandaele