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Moccona / Instant coffee packaging

Moccona
Moccona

Discipline: Packaging

Discipline: Packaging

The Moccona instant coffee jar is a premium packaging concept for instant coffee markets. In some markets, instant coffee is rated higher than conventional ground coffee. The shrink sleeved jar features premium elements such as silver trim, a quality seal, and material thickness. The view into the jar is restricted by the black sleeve, only granting a peek at the coffee granules and emphasizing the depth of field effect.

Client / Manufacturer

Sara Lee International

Sara Lee International
Utrecht, Netherlands

Design

GBO

GBO design - engineering bv
Helmond, Netherlands

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