Moccona
Moccona
Moccona
Moccona
2008

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Moccona

Instant coffee packaging

The Moccona instant coffee jar is a premium packaging concept for instant coffee markets. In some markets, instant coffee is rated higher than conventional ground coffee. The shrink sleeved jar features premium elements such as silver trim, a quality seal, and material thickness. The view into the jar is restricted by the black sleeve, only granting a peek at the coffee granules and emphasizing the depth of field effect.

Client / Manufacturer

Sara Lee International

Utrecht, NL
Design
GBO design - engineering bv

GBO design - engineering bv

Helmond, NL

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